What My Customers Taught Me That No Business Book Ever Could
Stayce Jones Stayce Jones

What My Customers Taught Me That No Business Book Ever Could

I have read a lot of business books. I have taken courses, listened to podcasts, and sat in classrooms at Georgetown picking apart financial models and market strategies. And none of it — not one page, not one lecture — taught me what my customers did.

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Start Scared. Start Nervous. But Start.
Stayce Jones Stayce Jones

Start Scared. Start Nervous. But Start.

I remember the exact moment I saw the juice bombs.

I had written out the whole concept months earlier — freshly juiced vegetables frozen into a single-serve ball you could drop into water and let dissolve. Your juice, ready in minutes, no juicer required. I wrote it down, thought about it, and then quietly decided it was a silly idea.

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Let’s Talk About Alcohol.
Stayce Jones Stayce Jones

Let’s Talk About Alcohol.

I want to be clear about something before we go any further: I still drink wine. Not often, not mindlessly, but I have not sworn off a beautiful glass of red. And this blog is not going to ask you to either.

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